Nice video from Mashable’s ask a dev series on explaining the difference between geofencing and beacons
The Mobizou Engage platform currently uses geofencing to deliver location aware content to users via mobile apps. We are working hard to bring beacons into the mix which will add a whole new level of engagement.
One thing the video doesn’t explain too well is that one technology will not necessarily replace the other. They each have their purposes. With geo-fencing, for example, its range is anywhere from 200 to 1,000 meters. While beacons, have a range of a few inches to 50 meters. With such a wide range on each technologies reach, they definitely can work extremely well in tandem.
For example, utilizing the geo-fencing feature, an app can alert an app user of particular offers or messages as they are walking by a particular store. While in the store, beacon technology could be used to provide more targeting offers once the user reaches a specific display within the store, act as a mobile payment terminal between app and the beacon or could be used as part of a loyalty program.